Designed human

Digital Product Designer

UI | UX | Code

Insight-led design solutions

As a data-driven product designer, I leverage insights into user behavior, preferences, and needs to guide my design decisions.

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Geometric pattern

What do I do?

I collaborate closely with multidisciplinary teams to create visually appealing and user-friendly interfaces. Sketch, prototype, and test ideas, iterating on solutions over time, translating research insights into actionable outcomes.

User Interface

User Experience


Design Systems


Selected work

⚠︎ Work section currently being updated ;)

Paolo's profile image in illustration style

Hey there, welcome!

I'm Paolo, a digital product designer who loves helping people achieve their goals online. My passion is creating beautiful and intuitive interfaces for both web and mobile, using user-centred design principles to make sure everything is easy to use and understand.

I'm currently part of the talented design team at John Lewis & Partners, and thrilled to serve as a jury member for the prestigious CSS Design Awards, where I get to see some of the most innovative and creative designs out there.
It's an exciting time to be a designer, and I'm grateful to be at the forefront of it all.

7+years designing

  • 2022

    John Lewis & Partners

    Sr.UI Designer

  • 2021

    MVF Global

    UI Designer

  • 2019


    Designer / Developer

  • 2017

    Iron dog Studio

    Designer / UI Artist


Ana Abrantes

Senior UI Designer @ MVF Global

I worked in the same team as Paolo, we collaborated on several projects, and can say for sure it was the best collaboration I ever had! Paolo was always welcoming of different perspectives and willing to iterate more on his work until we found the right solution. Apart from being an incredible designer, Paolo is also an amazing person, always available to help and accept new challenges, bringing enthusiasm and a friendly smile to all the meetings we had :)

Rebecca Harrison

Creative Director @ Brandwatch

Paolo has been a great part of our team at Brandwatch. Helps create a brilliant team atmosphere; he brings a blend of calm determination and a real motivation for learning which in many ways encourages other to follow suit. I have no doubt that Paolo will continue on a path of growth wherever he decides to go. It’s been a real pleasure to both collaborate with and manage Paolo. I’m glad our paths crossed and no doubt they will again.

Pete Rundle

Sr. Developer/Designer @ Brandwatch

I was Paolo’s line manager for around 2 years. During that he was always pushing to improve, and his enthusiasm for both UI/UX and code was always tangible. He designed and coded many of our design system’s front-end components, which were always slick and on brand. As well as code, he also managed and maintained the team Figma library - enabling other designers to use our front-end components and speak the same language as developers.

Side projects

Say Hello

Let's join forces and create together

Let's create