The process of developing a cohesive visual identity through a visual exploration experiment involves defining the purpose and objectives, conducting thorough research for inspiration, and establishing key elements such as logos, color palettes, and typography.
Typography and color schemes are explored to find harmonious combinations, while logo design undergoes iterations for optimal representation. Imagery and photography styles are defined to complement the overall visual identity, and application mockups help visualize its implementation across various platforms.
Feedback and iteration refine the design, leading to the creation of comprehensive style guidelines. Finalization involves testing the visual identity in real-world scenarios, making adjustments based on results, and ultimately launching it across relevant channels, with continuous monitoring and adaptation based on audience response. This systematic approach ensures the development of a compelling and consistent visual identity.