Buzzsumo
Web design / Branding
Results
Impact
- Decreased bounce rate
+ Increased conversion rate
+ Increased new visitor conversions
+ Increased rime on site
+ Increased retention rate:
My role:
UX/UI
Interaction
Branding
Overview
The aim of the BuzzSumo.com website redesign is to revitalize and improve the overall online presence of BuzzSumo, a leading content discovery and social media analytics platform. The existing website may have been functional, but the redesign project recognizes the importance of continuously evolving and staying ahead in a competitive digital landscape.
Objectives
UX
Branding
Mobile
IA
Conversion
Project objectives
Enhance user experience:
Improve the overall user experience for visitors. This includes optimizing the site's navigation, streamlining the information architecture, and creating an intuitive and visually appealing interface. The aim is to make it easier for users to find relevant content, access key features, and accomplish their goals efficiently.
Modernize design and branding
Give BuzzSumo.com a fresh and modern look, aligning it with current design trends and industry standards. This involves updating the website's visual elements, such as color schemes, typography, imagery, and overall layout. Create a cohesive and visually engaging design that reflects the brand's identity and values.
Improve mobile responsiveness
With the increasing usage of mobile devices, optimizing the website for mobile responsiveness is crucial. The focus is on ensuring that BuzzSumo.com provides an excellent user experience across various screen sizes and devices. This involves implementing responsive design techniques, optimizing page loading speed, and ensuring that all features and functionalities are fully accessible on mobile devices.
Simplify content discovery
BuzzSumo.com offers a wide range of content, including articles, blog posts, case studies, and research reports. The redesign aims to improve content discovery by implementing effective search and filtering capabilities, intuitive categorization, and personalized recommendations. This helps users quickly find the most relevant and valuable content based on their interests and needs.
Highlight key features and benefits
Emphasize the core features and benefits of BuzzSumo's services. It aims to clearly communicate the value proposition, showcasing how BuzzSumo helps users discover popular content, analyze industry trends, monitor social media performance, and make data-driven decisions. The objective is to increase awareness and understanding of the platform's capabilities and benefits among potential customers.
Optimize conversion and lead generation
Improve the website's conversion rate and lead generation capabilities. This involves strategically placing calls-to-action, optimizing landing pages, and implementing lead capture forms to encourage visitors to sign up for trials, demos, or newsletter subscriptions. The objective is to increase the number of qualified leads and ultimately drive business growth.
Content images
Branding
Blog header images
Blog header images play a crucial role in blog design as they serve as an impactful visual element that captures the attention of readers and sets the tone for the content that follows.
