John Lewis's wishlist feature is a handy tool for shoppers to save items they like for later. You can create multiple wishlists, add and remove items, and even share them with friends and family via a unique link or social media. Some advanced features include price tracking and gift suggestions. This feature is accessible both on the John Lewis website and app, making it convenient for shoppers to manage their lists on the go.
Customers utilise the wishlist feature on ecommerce websites in various ways, exhibiting distinct behaviours that offer valuable insights for our businesse. By understanding these diverse customer behaviours, we can effectively leverage the wishlist feature to improve customer engagement, drive conversions, and foster long-term relationships.
Browsing: Potential future buyers add products for later consideration Comparison shopping: Helps customers choose between similar items. Gifting: Creates opportunities for gift recommendations and promotions.
Customers often utilize wishlists for strategic shopping purposes. Save items for future purchases due to budget constraints or specific needs, track price fluctuations to optimise buying decisions, or store items for specific seasons or occasions.
Customers can share their curated lists with friends and family, generating valuable word-of-mouth marketing and boosting brand awareness. Additionally, some platforms allow users to follow each other's lists or create public wishlists for special occasions. These features foster a sense of community and encourage social commerce, where purchases are influenced by social interactions and recommendations.
Returning Customers who utilize wishlists are more likely to return to the website and make repeat purchases. This behaviour demonstrates a level of loyalty and trust in the brand. By analyzing wishlist data, retailers can offer highly personalized product recommendations and marketing messages, further enhancing customer loyalty and driving repeat business.
The addition of a Wish list entry point on the product listing page offers numerous advantages for both users and businesses. For users, it streamlines the shopping experience by providing a convenient way to save items of interest without immediate purchase commitment. This aids in organized decision-making and personalized shopping. For businesses, it fosters increased user engagement, potentially reduces cart abandonment, and can lead to higher conversion rates. Additionally, wishlist data provides valuable insights into customer preferences and buying behavior, informing future marketing and product strategies. To maximize benefits, the wishlist feature should be prominently placed, user-friendly, and seamlessly integrated with other website functionalities.
Customers who add items to their wishlists are 1.3 times more likely to return and make a purchase, spending between £150 and £345 more per year than those who don't. Additionally, the current inability to add items to wishlists from the product listing page (PLP) on the web doesn't align with customer expectations or industry standards. We believe that making wishlists available on the PLP will reduce friction for customers and encourage greater engagement with wishlists. We will know we have succeeded when we see: • Increased customer additions to wishlists • Increased customer sign-ups for new accounts • Increased visit and purchase frequency • Feature parity with most of our direct competitors
Based on the hypothesis here are some the jobs the custome needs to complete to be done in order to achieve their goals.
Customers want to save items they like but aren't ready to buy immediately, to revisit them later and potentially add them to their cart.
Customers want to create a list of items they need or want to purchase, to plan their shopping trips or future purchases.
Customers want to easily find and access the items they've saved to their wishlist.
Customers want to connect with others who share their shopping interests, such as friends or family.
is a leading authority on e-commerce user experience. They offer a wealth of resources to help businesses improve their online stores and increase conversion rates.
The wishlist entry point is a feature designed to enhance the user's shopping experience by allowing them to save products they're interested in for future purchase. This feature is typically integrated into the product listing page.
A prominent button, a heart icon, placed on each product card on the product listing page.Clicking this button adds the product to the user's wishlist.The button's appearance changes to indicate whether the product is already on the wishlist (e.g., filled heart vs. outline heart).
A size and colour selection modal pop-up appears when a customer clicks on the wish list icon allowing the customer to choose the desired size and color variation of the product before adding it to their list.
Following the product card redesign, we observed the following improvements:
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Our commitment to continuous improvement involves closely monitoring key metrics like click-through rates, conversion rates, and time spent on product pages. Analyzing these insights will guide future enhancements to optimise the shopping experience for our users
